Dominate Local Search.
Win More Clients.
20 years of SEO experience. 8 years laser-focused on law firms. Combining deep legal industry expertise with cutting-edge AI automation to put your firm at the top — and keep it there.
Two Decades of SEO. Eight Years Fighting for Law Firms.
I'm Lloyd Faulk — I've spent 20 years navigating the full evolution of search, from early directory submissions to AI-driven algorithms. For the past 8 years, I've channeled that expertise exclusively into the legal industry, helping attorneys and law firms capture local clients at the exact moment they need representation.
The legal landscape is uniquely competitive. Generic SEO agencies don't understand legal compliance, practice area nuance, or the precise geographic targeting law firms require. I do.
Everything Your Firm Needs to Own Local Search
Four focused services. One clear goal: more qualified clients finding your firm first.
GBP Audit & Optimization
Your Google Business Profile determines whether your firm appears in the Google Map Pack — the section that captures the majority of clicks for high-intent searches like 'personal injury lawyer near me.' Most firms are leaving it severely under-optimized.
- Top 3 opportunities identified & prioritized
- Competitor photo count & review velocity benchmarked
- Local pack rankings tracked across primary practice terms
- NAP checked across Yelp, Avvo, FindLaw, Justia & more
- Priority action plan with impact/effort scoring
Local SEO Audit
A full technical search presence analysis across up to 100 pages — evaluating every signal Google uses to rank law firms locally. Findings are prioritized by impact so your team knows exactly what to fix first.
- LCP, CLS, INP & TTFB benchmarked against Google thresholds
- Attorney, LocalBusiness & FAQ schema reviewed
- Title tags, meta descriptions & H1 structure audited
- Broken links, redirect chains & orphaned pages flagged
- Priority action plan: what to fix, estimated impact, who should fix it
Local Competitor Analysis
A side-by-side intelligence report on the top 4 firms outranking yours — covering every dimension of their SEO advantage. Keyword gaps, backlink gaps, content gaps, and Local Pack vulnerabilities, all mapped to a concrete 90-day closing strategy.
- Keywords competitors rank for that you don't — with search volumes
- High-value backlinks your competitors have that are acquirable
- GBP factors benchmarked: reviews, photos, posts, pack positions
- Content topics & page types competitors have that you're missing
- 90-day closing roadmap with Month 1 quick wins identified
What Every Section of Your Intelligence Report Covers
Keyword Gap Analysis
Every keyword the top competitors rank for that your site doesn't — with search volume, difficulty, and which competitors own each term. The quickest path to new organic traffic, identified.
Local Pack Comparison
Side-by-side Map Pack positions across 8 high-intent search terms. GBP factors compared: total reviews, average rating, 30-day review velocity, photo count, post frequency, and profile completeness.
Backlink Profile Comparison
Domain authority, referring domains, high-quality links (DA 50+), legal directory links, and local links compared firm by firm. Individual high-value links your competitors have — with acquisition feasibility noted.
Content Gap Analysis
Total indexed pages, practice area pages, attorney bios, blog posts, FAQ pages, location pages, case results, and testimonial pages compared. Up to 10 specific missing content topics identified with search volumes.
Technical SEO Comparison
PageSpeed (mobile & desktop), Core Web Vitals pass/fail, HTTPS, mobile responsiveness, schema presence, and schema type count — benchmarked against each competitor.
Strategic Closing Roadmap
A sequenced 3-month action plan: Month 1 quick wins (GBP fixes, schema, missing pages), Month 2 content & authority building, Month 3 scale & location expansion — each with expected impact and owner.
From the data: Firms winning the Local Pack typically hold a meaningful advantage in at least two of the five dimensions. The analysis shows exactly which gaps are drivable — and which to close first for the highest return.
What Every Section of Your Site Analysis Covers
Crawlability & Indexation
robots.txt review, XML sitemap submission status, index coverage (pages submitted vs. indexed), noindex tags, and orphaned pages. Issues here affect your entire site — highest priority.
Page Speed & Core Web Vitals
LCP (<2.5s), CLS (<0.1), INP (<200ms), and TTFB (<800ms) measured against Google's thresholds. Mobile and desktop PageSpeed scores tracked.
On-Page SEO Fundamentals
Missing, duplicate, or over-length title tags and meta descriptions audited page by page. H1 structure reviewed for uniqueness and keyword targeting. Broken internal links, redirect chains, and 404s catalogued.
Schema & Structured Data
Six schema types checked: LocalBusiness/LegalService, Attorney/Person, FAQ, BreadcrumbList, Review/AggregateRating, and Sitelinks Searchbox — each validated for presence and correctness.
Internal Linking
Practice area pages identified and checked for internal link equity. Orphaned pages (no internal links pointing to them) flagged. Anchor text patterns reviewed and specific improvements recommended.
Mobile Usability
Responsive design, tap target sizing, text readability, horizontal scroll, and click-to-call button presence — all checked. Google indexes the mobile version of your site first.
From the data: More than 60% of legal searches happen on mobile — yet most law firm sites fail Google's mobile PageSpeed benchmark of 70+. Page speed issues alone can suppress rankings across your entire site.
What Every Section of Your Audit Covers
Profile Completeness
12-point checklist — business name accuracy, primary category ('Personal Injury Attorney'), description optimization, appointment links, services section, and Q&A entries.
Photos & Visual Media
Current photo count benchmarked against the recommended 100+. Assessed across 5 categories: logo, team, office interior/exterior, and community presence.
Reviews & Reputation
Total count, average rating, review velocity (30 & 90 days), response rate, avg. response time, and % of negative reviews addressed — benchmarked against your top 3 local competitors.
Google Posts Activity
Posts frequency, recency, CTA usage, image inclusion, and topic relevance. Most law firms ignore Posts entirely — a free competitive advantage waiting to be claimed.
Local Pack Visibility
Map Pack positions tracked for your highest-value terms — 'personal injury lawyer,' 'car accident attorney,' 'slip and fall lawyer,' plus custom terms for your specific market.
Citation Consistency (NAP)
Name, Address, Phone verified across Yelp, Avvo, FindLaw, Justia, Lawyers.com, BBB, Apple Maps, Bing Places, and more. Any inconsistency suppresses your local rankings.
From the data: Firms with 100+ GBP photos receive significantly more direction requests and calls. The average law firm has under 20. This single gap is frequently a top-3 priority action in every audit.
From Audit to Dominance in Four Steps
Discovery Call
We map your market, goals, practice areas, and competitive landscape before a single analysis begins.
AI-Powered Audit
Automated systems collect thousands of data points in hours — not weeks — then I analyze every insight personally.
Strategic Roadmap
You receive a clear, prioritized plan with quick wins and long-term compounding strategies tailored to your firm.
Optimize & Scale
Continuous implementation, monitoring, and refinement. Your rankings improve — then we protect and extend the lead.
20 Years of Expertise. AI Speed & Precision.
AI doesn't replace the strategic judgment that comes from two decades of experience — it amplifies it. While other consultants spend weeks on manual audits, AI automation lets me deliver deeper insights faster, with continuous monitoring that never sleeps.
Rapid Multi-Source Data Collection
Aggregate ranking signals, citation data, and competitor intelligence across hundreds of sources simultaneously.
Automated Ranking Monitoring
24/7 tracking of your local pack positions, GBP performance metrics, and competitor movements.
Predictive Opportunity Scoring
AI models identify which optimization actions will yield the fastest and highest-impact ranking improvements.
Continuous Optimization Loops
Automated testing and iteration cycles that adapt strategies as Google's algorithm evolves.
Honest. Transparent. No Guarantees — Just Rigorous Work.
Local SEO is not a switch you flip. It's a compounding investment that rewards consistency, expertise, and patience. Here's what working together actually looks like.
Deep Diagnosis
Before any optimization touches your presence, we understand it fully. You'll receive a clear, jargon-free picture of where your firm stands.
- You'll know exactly why competitors outrank you
- Every issue is explained in plain language
- Nothing is done without your understanding and sign-off
Foundation Building
The unglamorous work that creates lasting rankings. Correcting signals Google uses to evaluate trust and relevance. Changes at this stage don't always show immediately — that's normal.
- Methodical, sequenced — not rushed
- You're updated at every meaningful milestone
- AI monitoring flags any unexpected shifts early
Momentum & Refinement
This is where compounding begins. Strategies are refined based on real data — what's moving, what needs reinforcement, and where new opportunities have emerged.
- Rankings are monitored continuously, not monthly
- Strategy adapts to algorithm changes in real time
- Competitor movements are tracked and countered
Clear Reporting
No vanity metrics. You see the numbers that actually matter to your firm's visibility and client acquisition.
Proactive Communication
You hear from me before you have to ask. Algorithm updates, ranking shifts, and new opportunities are surfaced immediately.
Legal Industry Context
Every recommendation is filtered through 8 years of legal SEO experience — understanding compliance, ethics rules, and what actually works.
You Own Everything
Your GBP, your data, your reports. No lock-in, no proprietary black boxes. Full transparency into every action taken on your behalf.
Your Competitors Are Optimizing Right Now.
Three focused audits. Fixed pricing. No retainer commitments, no discovery calls, no "let's hop on a quick Zoom." Pick the analysis your firm needs — pay, and I'll get to work.