20 years of SEO mastery. 8 years laser-focused on law firms. Combining deep legal industry expertise with cutting-edge AI automation to put your firm at the top — and keep it there.
I've spent 20 years navigating the full evolution of search — from early directory submissions to AI-driven algorithms. For the past 8 years, I've channeled that expertise exclusively into the legal industry, helping attorneys and law firms capture local clients at the exact moment they need representation.
The legal landscape is uniquely competitive. Generic SEO agencies don't understand legal compliance, practice area nuance, or the precise geographic targeting law firms require. I do.
Three focused services. One clear goal: more qualified clients finding your firm first.
A full technical search presence analysis across up to 100 pages — evaluating every signal Google uses to rank law firms locally. Findings are prioritized by impact so your team knows exactly what to fix first.
Your Google Business Profile determines whether your firm appears in the Google Map Pack — the section that captures the majority of clicks for high-intent searches like "personal injury lawyer near me." Most firms are leaving it severely under-optimized.
A side-by-side intelligence report on the top 4 firms outranking yours — covering every dimension of their SEO advantage. Keyword gaps, backlink gaps, content gaps, and Local Pack vulnerabilities, all mapped to a concrete 90-day closing strategy.
Every keyword the top competitors rank for that your site doesn't — with search volume, difficulty, and which competitors own each term. The quickest path to new organic traffic, identified.
Side-by-side Map Pack positions across 8 high-intent search terms. GBP factors compared: total reviews, average rating, 30-day review velocity, photo count, post frequency, and profile completeness.
Domain authority, referring domains, high-quality links (DA 50+), legal directory links, and local links compared firm by firm. Individual high-value links your competitors have — with acquisition feasibility noted.
Total indexed pages, practice area pages, attorney bios, blog posts, FAQ pages, location pages, case results, and testimonial pages compared. Up to 10 specific missing content topics identified with search volumes.
PageSpeed (mobile & desktop), Core Web Vitals pass/fail, HTTPS, mobile responsiveness, schema presence, and schema type count — benchmarked against each competitor. Technical gaps that are actively suppressing your rankings flagged.
A sequenced 3-month action plan: Month 1 quick wins (GBP fixes, schema, missing pages), Month 2 content & authority building, Month 3 scale & location expansion — each with expected impact and owner.
From the data: Firms winning the Local Pack typically hold a meaningful advantage in at least two of the five dimensions. The analysis shows exactly which gaps are drivable — and which to close first for the highest return.
robots.txt review, XML sitemap submission status, index coverage (pages submitted vs. indexed), noindex tags, and orphaned pages. Issues here affect your entire site — highest priority.
LCP (<2.5s), CLS (<0.1), INP (<200ms), and TTFB (<800ms) measured against Google's thresholds. Mobile and desktop PageSpeed scores tracked. PI sites frequently fail on oversized images and render-blocking JS.
Missing, duplicate, or over-length title tags and meta descriptions audited page by page. H1 structure reviewed for uniqueness and keyword targeting. Broken internal links, redirect chains, and 404s catalogued.
Six schema types checked: LocalBusiness/LegalService, Attorney/Person, FAQ, BreadcrumbList, Review/AggregateRating, and Sitelinks Searchbox — each validated for presence and correctness.
Practice area pages identified and checked for internal link equity. Orphaned pages (no internal links pointing to them) flagged. Anchor text patterns reviewed and specific improvements recommended.
Responsive design, tap target sizing, text readability, horizontal scroll, and click-to-call button presence — all checked. Google indexes the mobile version of your site first.
From the data: More than 60% of legal searches happen on mobile — yet most law firm sites fail Google's mobile PageSpeed benchmark of 70+. Page speed issues alone can suppress rankings across your entire site.
12-point checklist — business name accuracy, primary category ("Personal Injury Attorney"), description optimization, appointment links, services section, and Q&A entries.
Current photo count benchmarked against the recommended 100+. Assessed across 5 categories: logo, team, office interior/exterior, and community presence.
Total count, average rating, review velocity (30 & 90 days), response rate, avg. response time, and % of negative reviews addressed — benchmarked against your top 3 local competitors.
Posts frequency, recency, CTA usage, image inclusion, and topic relevance. Most law firms ignore Posts entirely — a free competitive advantage waiting to be claimed.
Map Pack positions tracked for your highest-value terms — "personal injury lawyer," "car accident attorney," "slip and fall lawyer," plus custom terms for your specific market.
Name, Address, Phone verified across Yelp, Avvo, FindLaw, Justia, Lawyers.com, BBB, Apple Maps, Bing Places, and more. Any inconsistency suppresses your local rankings.
From the data: Firms with 100+ GBP photos receive significantly more direction requests and calls. The average law firm has under 20. This single gap is frequently a top-3 priority action in every audit.
We map your market, goals, practice areas, and competitive landscape before a single analysis begins.
Automated systems collect thousands of data points in hours — not weeks — then I analyze every insight personally.
You receive a clear, prioritized plan with quick wins and long-term compounding strategies tailored to your firm.
Continuous implementation, monitoring, and refinement. Your rankings improve — then we protect and extend the lead.
AI doesn't replace the strategic judgment that comes from two decades of experience — it amplifies it. While other consultants spend weeks on manual audits, AI automation lets me deliver deeper insights faster, with continuous monitoring that never sleeps.
Aggregate ranking signals, citation data, and competitor intelligence across hundreds of sources simultaneously.
24/7 tracking of your local pack positions, GBP performance metrics, and competitor movements.
AI models identify which optimization actions will yield the fastest and highest-impact ranking improvements.
Automated testing and iteration cycles that adapt strategies as Google's algorithm evolves.
Local SEO is not a switch you flip. It's a compounding investment that rewards consistency, expertise, and patience. Here's what working together actually looks like.
Before any optimization touches your presence, we understand it fully. You'll receive a clear, jargon-free picture of where your firm stands.
The unglamorous work that creates lasting rankings. Correcting signals Google uses to evaluate trust and relevance. Changes at this stage don't always show immediately — that's normal.
This is where compounding begins. Strategies are refined based on real data — what's moving, what needs reinforcement, and where new opportunities have emerged.
No vanity metrics. You see the numbers that actually matter to your firm's visibility and client acquisition.
You hear from me before you have to ask. Algorithm updates, ranking shifts, and new opportunities are surfaced immediately.
Every recommendation is filtered through 8 years of legal SEO experience — understanding compliance, ethics rules, and what actually works.
Your GBP, your data, your reports. No lock-in, no proprietary black boxes. Full transparency into every action taken on your behalf.
Get a complimentary local SEO snapshot for your firm — no obligation, no sales pressure. Just a clear picture of where you stand and what it would take to rank #1.
Complimentary audits available for qualifying law firms. Limited spots per month.