Local SEO for Law Firms

Dominate Local Search.
Win More Clients.

20 years of SEO experience. 8 years laser-focused on law firms. Combining deep legal industry expertise with cutting-edge AI automation to put your firm at the top — and keep it there.

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Local SEO Audits ✦ GBP Optimization ✦ Competitor Analysis ✦ AI Automation ✦ Law Firm SEO Specialists ✦ Google Map Pack Rankings ✦ Citation Building ✦ Review Strategy ✦ Local SEO Audits ✦ GBP Optimization ✦ Competitor Analysis ✦ AI Automation ✦ Law Firm SEO Specialists ✦ Google Map Pack Rankings ✦ Citation Building ✦ Review Strategy ✦
20
eLocalService SEO Consultant
About

Two Decades of SEO. Eight Years Fighting for Law Firms.

I'm Lloyd Faulk — I've spent 20 years navigating the full evolution of search, from early directory submissions to AI-driven algorithms. For the past 8 years, I've channeled that expertise exclusively into the legal industry, helping attorneys and law firms capture local clients at the exact moment they need representation.

The legal landscape is uniquely competitive. Generic SEO agencies don't understand legal compliance, practice area nuance, or the precise geographic targeting law firms require. I do.

2005
Career begins — 20 years mastering organic search, algorithm updates, and local ranking systems.
2014
Legal SEO focus — Shifted exclusively to law firm clients, developing proprietary strategies for competitive legal markets.
2024
AI integration — Built automated systems to accelerate audits, analysis, and optimization — with human expertise guiding every decision.
Core Services

Everything Your Firm Needs to Own Local Search

Three focused services. One clear goal: more qualified clients finding your firm first.

🔍

Local SEO Audit

$1,250 one-time deliverable

A full technical search presence analysis across up to 100 pages — evaluating every signal Google uses to rank law firms locally. Findings are prioritized by impact so your team knows exactly what to fix first.

6-Category Site Health Score
Crawlability & Indexation HIGH
Page Speed & Core Web Vitals HIGH
On-Page SEO Fundamentals MED
Schema & Structured Data MED
Internal Linking MED
Mobile Usability LOW
  • LCP, CLS, INP & TTFB benchmarked against Google thresholds
  • Attorney, LocalBusiness & FAQ schema reviewed
  • Title tags, meta descriptions & H1 structure audited
  • Broken links, redirect chains & orphaned pages flagged
  • Priority action plan: what to fix, estimated impact, who should fix it
Pay & Schedule →
📍

GBP Audit & Optimization

$750 one-time deliverable

Your Google Business Profile determines whether your firm appears in the Google Map Pack — the section that captures the majority of clicks for high-intent searches like "personal injury lawyer near me." Most firms are leaving it severely under-optimized.

7-Category GBP Health Score
Profile Completeness HIGH
Categories & Services HIGH
Photos & Visual Media HIGH
Reviews & Response Rate MED
Google Posts Activity MED
Citation Consistency (NAP) LOW
Local Pack Visibility LOW
  • Top 3 opportunities identified & prioritized
  • Competitor photo count & review velocity benchmarked
  • Local pack rankings tracked across primary practice terms
  • NAP checked across Yelp, Avvo, FindLaw, Justia & more
  • Priority action plan with impact/effort scoring
Pay & Schedule →
⚖️

Local Competitor Analysis

$2,500 one-time deliverable

A side-by-side intelligence report on the top 4 firms outranking yours — covering every dimension of their SEO advantage. Keyword gaps, backlink gaps, content gaps, and Local Pack vulnerabilities, all mapped to a concrete 90-day closing strategy.

5-Dimension Competitive Analysis
Keyword Gap Analysis HIGH
Local Pack Comparison HIGH
Backlink Profile Comparison MED
Content Gap Analysis MED
Technical SEO Comparison LOW
  • Keywords competitors rank for that you don't — with search volumes
  • High-value backlinks your competitors have that are acquirable
  • GBP factors benchmarked: reviews, photos, posts, pack positions
  • Content topics & page types competitors have that you're missing
  • 90-day closing roadmap with Month 1 quick wins identified
Pay & Schedule →
Inside the Competitor Gap Analysis

What Every Section of Your Intelligence Report Covers

01

Keyword Gap Analysis

Every keyword the top competitors rank for that your site doesn't — with search volume, difficulty, and which competitors own each term. The quickest path to new organic traffic, identified.

02

Local Pack Comparison

Side-by-side Map Pack positions across 8 high-intent search terms. GBP factors compared: total reviews, average rating, 30-day review velocity, photo count, post frequency, and profile completeness.

03

Backlink Profile Comparison

Domain authority, referring domains, high-quality links (DA 50+), legal directory links, and local links compared firm by firm. Individual high-value links your competitors have — with acquisition feasibility noted.

04

Content Gap Analysis

Total indexed pages, practice area pages, attorney bios, blog posts, FAQ pages, location pages, case results, and testimonial pages compared. Up to 10 specific missing content topics identified with search volumes.

05

Technical SEO Comparison

PageSpeed (mobile & desktop), Core Web Vitals pass/fail, HTTPS, mobile responsiveness, schema presence, and schema type count — benchmarked against each competitor. Technical gaps that are actively suppressing your rankings flagged.

90D

Strategic Closing Roadmap

A sequenced 3-month action plan: Month 1 quick wins (GBP fixes, schema, missing pages), Month 2 content & authority building, Month 3 scale & location expansion — each with expected impact and owner.

💡

From the data: Firms winning the Local Pack typically hold a meaningful advantage in at least two of the five dimensions. The analysis shows exactly which gaps are drivable — and which to close first for the highest return.

Inside the Technical SEO Audit

What Every Section of Your Site Analysis Covers

01

Crawlability & Indexation

robots.txt review, XML sitemap submission status, index coverage (pages submitted vs. indexed), noindex tags, and orphaned pages. Issues here affect your entire site — highest priority.

02

Page Speed & Core Web Vitals

LCP (<2.5s), CLS (<0.1), INP (<200ms), and TTFB (<800ms) measured against Google's thresholds. Mobile and desktop PageSpeed scores tracked. PI sites frequently fail on oversized images and render-blocking JS.

03

On-Page SEO Fundamentals

Missing, duplicate, or over-length title tags and meta descriptions audited page by page. H1 structure reviewed for uniqueness and keyword targeting. Broken internal links, redirect chains, and 404s catalogued.

04

Schema & Structured Data

Six schema types checked: LocalBusiness/LegalService, Attorney/Person, FAQ, BreadcrumbList, Review/AggregateRating, and Sitelinks Searchbox — each validated for presence and correctness.

05

Internal Linking

Practice area pages identified and checked for internal link equity. Orphaned pages (no internal links pointing to them) flagged. Anchor text patterns reviewed and specific improvements recommended.

06

Mobile Usability

Responsive design, tap target sizing, text readability, horizontal scroll, and click-to-call button presence — all checked. Google indexes the mobile version of your site first.

💡

From the data: More than 60% of legal searches happen on mobile — yet most law firm sites fail Google's mobile PageSpeed benchmark of 70+. Page speed issues alone can suppress rankings across your entire site.

Inside the GBP Audit

What Every Section of Your Audit Covers

01

Profile Completeness

12-point checklist — business name accuracy, primary category ("Personal Injury Attorney"), description optimization, appointment links, services section, and Q&A entries.

02

Photos & Visual Media

Current photo count benchmarked against the recommended 100+. Assessed across 5 categories: logo, team, office interior/exterior, and community presence.

03

Reviews & Reputation

Total count, average rating, review velocity (30 & 90 days), response rate, avg. response time, and % of negative reviews addressed — benchmarked against your top 3 local competitors.

04

Google Posts Activity

Posts frequency, recency, CTA usage, image inclusion, and topic relevance. Most law firms ignore Posts entirely — a free competitive advantage waiting to be claimed.

05

Local Pack Visibility

Map Pack positions tracked for your highest-value terms — "personal injury lawyer," "car accident attorney," "slip and fall lawyer," plus custom terms for your specific market.

06

Citation Consistency (NAP)

Name, Address, Phone verified across Yelp, Avvo, FindLaw, Justia, Lawyers.com, BBB, Apple Maps, Bing Places, and more. Any inconsistency suppresses your local rankings.

💡

From the data: Firms with 100+ GBP photos receive significantly more direction requests and calls. The average law firm has under 20. This single gap is frequently a top-3 priority action in every audit.

How It Works

From Audit to Dominance in Four Steps

01

Discovery Call

We map your market, goals, practice areas, and competitive landscape before a single analysis begins.

02

AI-Powered Audit

Automated systems collect thousands of data points in hours — not weeks — then I analyze every insight personally.

03

Strategic Roadmap

You receive a clear, prioritized plan with quick wins and long-term compounding strategies tailored to your firm.

04

Optimize & Scale

Continuous implementation, monitoring, and refinement. Your rankings improve — then we protect and extend the lead.

The AI Advantage

20 Years of Expertise. AI Speed & Precision.

AI doesn't replace the strategic judgment that comes from two decades of experience — it amplifies it. While other consultants spend weeks on manual audits, AI automation lets me deliver deeper insights faster, with continuous monitoring that never sleeps.

⚡

Rapid Multi-Source Data Collection

Aggregate ranking signals, citation data, and competitor intelligence across hundreds of sources simultaneously.

📊

Automated Ranking Monitoring

24/7 tracking of your local pack positions, GBP performance metrics, and competitor movements.

🎯

Predictive Opportunity Scoring

AI models identify which optimization actions will yield the fastest and highest-impact ranking improvements.

🔄

Continuous Optimization Loops

Automated testing and iteration cycles that adapt strategies as Google's algorithm evolves.

● ● ●
► audit --firm="Smith & Associates" --market="Chicago"
Initializing AI-powered local SEO audit...
 
✓ GBP data collected — 147 signals
✓ Citation scan complete — 312 directories
✓ Competitor profiles — top 15 analyzed
✓ Ranking positions — 340 local keywords
✓ Review sentiment — 4.2 avg, 94 reviews
 
Generating opportunity score...
 
Local Pack Rank: #8 → Projected: #2
Priority gaps: GBP categories, citations
Est. timeline: 60–90 days
 
✓ Audit complete. Report ready.
What to Expect

Honest. Transparent. No Guarantees — Just Rigorous Work.

Local SEO is not a switch you flip. It's a compounding investment that rewards consistency, expertise, and patience. Here's what working together actually looks like.

Weeks 1–2

Deep Diagnosis

Before any optimization touches your presence, we understand it fully. You'll receive a clear, jargon-free picture of where your firm stands.

  • You'll know exactly why competitors outrank you
  • Every issue is explained in plain language
  • Nothing is done without your understanding and sign-off
Weeks 3–8

Foundation Building

The unglamorous work that creates lasting rankings. Correcting signals Google uses to evaluate trust and relevance. Changes at this stage don't always show immediately — that's normal.

  • Methodical, sequenced — not rushed
  • You're updated at every meaningful milestone
  • AI monitoring flags any unexpected shifts early
Month 3+

Momentum & Refinement

This is where compounding begins. Strategies are refined based on real data — what's moving, what needs reinforcement, and where new opportunities have emerged.

  • Rankings are monitored continuously, not monthly
  • Strategy adapts to algorithm changes in real time
  • Competitor movements are tracked and countered
⚖️

A Note on Realistic Expectations

No ethical SEO professional can guarantee specific rankings, timeframes, or lead volumes — and any who do should raise a red flag. What I can guarantee: transparent communication, rigorous methodology, AI-accelerated analysis, and two decades of expertise applied with integrity to every engagement.

📋

Clear Reporting

No vanity metrics. You see the numbers that actually matter to your firm's visibility and client acquisition.

🔔

Proactive Communication

You hear from me before you have to ask. Algorithm updates, ranking shifts, and new opportunities are surfaced immediately.

🧠

Legal Industry Context

Every recommendation is filtered through 8 years of legal SEO experience — understanding compliance, ethics rules, and what actually works.

🤝

You Own Everything

Your GBP, your data, your reports. No lock-in, no proprietary black boxes. Full transparency into every action taken on your behalf.

Your Competitors Are Optimizing Right Now.

Three focused audits. Fixed pricing. No retainer commitments, no discovery calls, no "let's hop on a quick Zoom." Pick the analysis your firm needs — pay, and I'll get to work.

Review Services & Pricing →